Business problem
Customer data is often spread across CRM, service, finance, marketing and operational systems, creating duplicate records, weak visibility and inconsistent reporting.
Offering
Single View of Customer
Design and implementation of customer data consolidation environments that create a more trusted and usable customer view.
ADC uses the same Discover, Define, Develop and Deliver model underneath each offering so the route from first call to live use stays clear.
Solution overview
ADC designs a practical consolidation platform that brings the right customer data together, shapes matching logic and creates a more complete, more usable customer record.
Key capabilities
- Customer data ingestion pipelines
- Identity resolution and matching rules
- Data quality monitoring
- Customer data model enhancement
- Reporting and downstream consumption support
Deliverables
- Source assessment and inventory
- Target customer model and matching approach
- Configured ingestion pipelines
- Identity resolution rules
- Quality monitoring approach
- Consumption outputs where in scope
Engagement duration
Approximately 4 weeks for a focused deployment, or around 8 weeks for a broader design and implementation.
Customer outcomes
- A more complete and trusted customer record
- Reduced duplication
- Better service visibility
- A scalable customer data foundation
Managed support
ADC can support optimisation of ingestion, identity resolution, quality monitoring and model changes as customer data needs evolve.
Next step
Create a practical single view of customer that improves service, visibility and confidence in customer data.
Start with a short discussion about the problem, current environment and what success needs to look like.
ADC delivery model
- Discover
- Define
- Develop
- Deliver